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New Singapore Street Directory in February 2007 to meet Popular Demand

Home > Articles > Press Releases > 2006 > New Singapore Street Directory in February 2007 to meet Popular Demand

1 Yellow Pages (Singapore) Limited (YPS) has been given the licensing rights by Singapore Land Authority (SLA) to publish the latest edition of the Singapore street directory. YPS had approached SLA on their interest to publish the street directory, in light of popular demand for their publication. This is the second time that YPS has obtained a licence to use SLA's base map data, since they were given the licence to publish the 2002 edition of the Singapore street directory.

2 Yellow Pages' Vice President, Sales & Marketing, Miss Elsa Tan said, "We are happy to collaborate with SLA again on the publication of the Singapore street directory. YPS' licence from SLA to publish the authoritative street directory is an affirmation of our quality publishing standard recognised by institutions including the government bodies. It definitely reinforces our market leader presence in the local directories' industry. From the product perspective, we have taken into consideration usage behaviour to ensure user-friendliness and comprehensiveness of content by incorporating relevant lifestyle components for the users on the move."

3 In recent years, the street directory market has been abuzz. SLA's non-exclusive licence to YPS offers the media publisher of directories and guides opportunities to enhance their street directory to suit the different users. With this award, YPS is currently the only licensee using SLA's base map data for the publication of a Singapore street directory. Mr Lim Ming Khai, SLA's Head of Land Information Centre said, "YPS's business experience and familiarity with the street directory market should give them the foundation to take advantage of SLA's base map data to meet the demand for an up-to-date Singapore street directory."

4 The new edition of the Singapore street directory, published by YPS, will hit the stores in early February 2007.

5 For more information, please contact:

Lin Mei Jun
Senior Marcom Manager
Yellow Pages (Singapore) Limited
DID: 63511805 Fax: 63511800
Email: mjlin@yellowpages.com.sg

Susan Koh Senior Manager,
Corporate Communications
Singapore Land Authority
DID: 6323-8105 Fax: 6323-9937
Email: susan_koh@sla.gov.sg

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Jointly issued by:
Yellow Pages (Singapore) Limited and The Singapore Land Authority
21 Dec 2006


About Yellow Pages (Singapore) Limited

Established in 1967, Yellow Pages (Singapore) Limited is the largest publisher of telephone directories and provider of classified directory advertising and associated products and services in Singapore. The Company maintains, develops and updates extensive classified databases of information on businesses, covering from MNC to government institutions and small and medium-sized enterprises. The Company's principal activities are in the sale of advertising in, and the preparation and publication of classified directories that connect businesses to businesses (B2B) and businesses to consumers (B2C).

The Company also offers related products and services, including on-line products and services, an operator-assisted telephone search service and database marketing services. In addition, the Company publishes and distributes specialized or niche directories and guides.

The Company was listed on the SGX-ST on 9 Dec 2004.


About SLA

Singapore Land Authority (SLA) is a statutory board with the Ministry of Law. Its mission is to optimise land resources for the economic and social development of Singapore. SLA is responsible for the direct management of some 14,000 hectares of State land and about 5,000 buildings. It is also in charge of land sales, leases, acquisitions and allocation, developing and marketing land-related information, and maintaining the national land information database through digitised land information services. SLA is also the national land registration authority for property transactions, and the issuance and guarantee of land titles in Singapore. It also manages and maintains the national land survey system, including the defining of boundaries or legal limits of properties based on a coordinated cadastre survey system.